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Polaroid Corporation

Founded in 1937, the Polaroid Corporation became famous for its variety of photography equipment, including the instant camera, instant movie, and Polavision. The first Polaroid camera was offered to the public in 1948 and was their top seller until the Automatic 100 Land Camera came into the market in 1960. Then, in 1965, the Polaroid Swinger debuted to the public and became a big hit with consumers. A few years later in 1976, Polaroid filed a suit with the Kodak Company involving the violation of Polaroid patents. Polaroid won the vigorous battle, but did not “keep up with the times." As digital technology came available, Polaroid did not adapt to the new era. Even though they held much of the market, sales quickly slipped away to digital cameras and video. The company managed to stabilize for a brief period in 1999, by the sales of Zone instant cameras, but ended up filing for Chapter 11 bankruptcy in 2001.